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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q100-Q105):
NEW QUESTION # 100
Select three (3) best practices for interacting with potential and active subscribers?
- A. Make unsubscribing easy
- B. Always make email opt in required
- C. Only use the email address offered
- D. Make unsubscribing easy, no more than 4 clicks
- E. Follow the CAN SPAM Law
Answer: A,C,E
NEW QUESTION # 101
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
- A. Entry Data
- B. Salesforce Data
- C. Contact Data
- D. Journey Data
Answer: D
NEW QUESTION # 102
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Synchronized Data Extensions with a filter
- B. All Subscribers, since these are synchronized in real time
- C. Event Data from the Entry Event in Journey Builder
- D. Import from Salesforce Report in Automation Studio
Answer: A
NEW QUESTION # 103
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Create a user-initiated message to logged-in customers to send once the website is restarted
Answer: D
NEW QUESTION # 104
The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?
- A. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
- B. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
- C. Add the Pref1-Tech Data Filter to an Automation
- D. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
Answer: D
NEW QUESTION # 105
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